Meet Honorable Instinct

Who is Honorable Instinct?

Honorable Instinct, established on July 23, 2020 in Washington, DC, is a small, black owned apparel company. SO WHAT?! What makes Honorable Instinct so special? We are glad that you’ve asked!

Honorable Instinct was built purely on the principle of giving back to the community. When the owners, Alexis and Christian, sat down and came up with Honorable Instinct, they emphasized that they wanted to be more than just an average apparel brand. Community service is extremely important to the owners so only one question remained: “Why not combine the two?!”

From that point, Honorable Instinct was born. Honorable Instinct promised from the start to give 10% of all proceeds made to non-profit, community based organizations in Washington, DC, and has done just that. Since July 23, 2020, Honorable Instinct has donated over $1200 to organizations such as Housing Counseling Services, the DC Dream Center, DC SAFE, the Homeless Children’s Playtime Project, and Horton’s Kids.

Ok? So What does “Honorable Instinct” mean?

Honorable Instinct is simply the instinct to be an honorable individual. Honorable Instinct is always keeping your morals and principles first, and being an amazing human being immediately after.